eNewsletter Ad SpecsJen Pekarek
eNewsletter Ad Specs
Top-level ad commands immediate attention.
Static ads may be supplied as JPG or PNG files. Animated ads may be supplied as GIF, Flash (SWF) or HTML5 files. 3x animation loop is recommended. Call to action should be used for first frame. Animation stops on the first frame. Flash (SWF) files must be supplied in conjunction with a JPG, PNG or GIF alternative for the eNewsletter and devices that do not support Flash. We can also accept most 3rd party ad servers including DoubleClick and Dart.
We strongly recommend that all ad links are trackable on the advertisers’ end. Google’s URL Builder can help build tags trackable in Google Analytics.
Note: Statistics on ad campaigns are furnished upon request. Please provide at least 48 hours advance notice.