Hot Products Advertorial

TWO-PAGE ARTICLE SPREAD INCLUDES:

• Product Name
• Company contact information (phone, web address and email address)
• Up to 15 word Headline (120 max characters)
• Up to 500-word article (3,500 max characters)*
• Company logo
• Up to 6 images**

SIDEBAR INCLUDES:

Product Features/Benefits – Up to 50-word (350 characters max) bulleted list explaining your products highlights or key features.
Pull Quote – A sentence (or two) from your article, or quote or testimonial about your product. This quote will be used at the discretion of the designer. Up to 25 words, 150 character hard limit including any citation.

Two-Page Spread

FULL-PAGE ARTICLE
+ FULL-PAGE AD INCLUDES

• Product Name
• Company contact information (phone, web address and email address)
• Up to 15 word Headline (120 max characters)
• Up to 250-word article (1,600 max characters)*
• Company logo
• Up to 3 images**

SIDEBAR INCLUDES:

Product Features/Benefits – Up to 50-word (350 characters max) bulleted list explaining your products highlights or key features.
Pull Quote – A sentence (or two) from your article, or quote or testimonial about your product. This quote will be used at the discretion of the designer. Up to 25 words, 150 character hard limit including any citation.

• Full-Page Ad 11.125″W x 8.625″W (Includes .125″ Bleed)

Full-Page Article + Full-Page Ad

FULL-PAGE ARTICLE

• Product Name
• Company contact information (phone, web address and email address)
• Up to 15 word Headline (120 max characters)
• Up to 250-word article (1,600 max characters)*
• Company logo
• Up to 3 images**

SIDEBAR INCLUDES:

Product Features/Benefits – Up to 50-word (350 characters max) bulleted list explaining your products highlights or key features.
Pull Quote – A sentence (or two) from your article, or quote or testimonial about your product. This quote will be used at the discretion of the designer. Up to 25 words, 150 character hard limit including any citation.

Full-Page

HALF-PAGE ARTICLE
+ HALF-PAGE AD INCLUDES

• Product Name
• Company contact information (phone, web address and email address)
• Up to 15 word Headline (120 max characters)
• Up to 115-word article (800 max characters)*
• Company logo
• Up to 1 image** or 1 sidebar

SIDEBAR INCLUDES:

Product Features/Benefits – Up to 50-word (350 characters max) bulleted list explaining your products highlights or key features.
Pull Quote – A sentence (or two) from your article, or quote or testimonial about your product. This quote will be used at the discretion of the designer. Up to 25 words, 150 character hard limit including any citation.

• Half-Page Ad 6.75″W x 4.25″H

Half-Page Article + Half-Page Ad

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Need Help Writing Your Article?

CE will assign an experienced construction writer to schedule an initial kickoff call to review your editorial and marketing objectives, conduct research, interview key customers or executives, write the draft article, and make edits as needed. Editorial services are inexpensive and free up your valuable staff time and internal resources. Rates are $500 for a one-page, 300-word article with sidebar, or $750 for a two-page, 500-word article with sidebar.

Need Some Inspiration?

View last year’s Hot Products issue HERE to get some ideas!

*Articles should be written in the 3rd person point of view, not the 1st or 2nd person. CE will edit all articles to AP style.
**If including pictures of a jobsite, be sure to adhere to CE’s safety standards. You can read them here: ABC Safety Standards Regarding Ad Materials