Digital Marketing Opportunities

Build Your Brand, Drive Traffic and Generate Sales Leads

Construction Executive helps advertisers connect with the industry’s largest audience of contracting decision-makers in a variety of targeted digital environments across multiple devices.

ConstructionExec.com Drives Results for Digital Advertisers

CE’s website, ConstructionExec.com, features fresh content posted daily, with 50-75 new articles driving readers to the site each month. It’s mobile friendly with a searchable archive and easily shareable stories.

Offering content in the following content categories:

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Statistics for ConstructionExec.com as of Nov. 2019

Advertising Options on ConstructionExec.com

RUN-OF-SITE (ROS) ADS

ROS ads are served across all CE website categories and article pages, providing a broad impact for your marketing message. This is the perfect opportunity for advertisers with product offerings and services that can apply to customers in many different roles throughout the construction industry.

Up to four ads may be served in rotation in all ROS positions.

RUN-OF-SITE AD UNITS
STYLE SIZE SOV PRICE/MONTH
SUPER LEADERBOARD 1170×109 25% $1,500
MEDIUM RECTANGLE 300×250 25% 750
LEADERBOARD 728×90 25% 750

CATEGORY ADS

Reach CE website visitors when they are reading articles related to your areas of interest.

These targeted ads are served only on website pages in your choice of categories:
Business • Technology • Safety & Risk • Workforce • Equipment, Fleet & Tools • Legal & Regulatory • Markets

CATEGORY AD UNITS
STYLE SIZE SOV PRICE/MONTH
MEDIUM RECTANGLE 300×250 50% $500
WIDE SKYSCRAPER 300×600 50% 750
MEDIUM RECTANGLE
(IN POST)
300×250 50% 500

Advertisers receive 50% of all ad impressions in your selected content category.  Three different ad sizes and positions are available in each category.

CE This Week

The industry’s only customizable newsletter.

CE This Week reaches 12,000+ newsletter subscribers, featuring top stories plus personalized content, giving advertisers the ability to target only those readers subscribed to select categories. Published weekly on Fridays, CE This Week delivers your advertising message directly to subscribers’ inboxes. There are 48 issues per year.*

CE This Week mirrors ConstructionExec.com offering the following content categories:
Business • Technology • Safety & Risk • Workforce • Equipment, Fleet & Tools • Legal & Regulatory • Markets

RUN-OF-SITE LEADERBOARD AD

Every CE This Week subscriber receives the week’s top construction news served with a 728×90 Leaderboard ad in the top position.

CONTENT CATEGORY MEDIUM RECTANGLE AD

Only one 300×250 Medium Rectangle ad is available in each targeted content category per issue.

Select one or more categories to reach a targeted group of subscribers.

CE THIS WEEK NEWSLETTER AD RATES
STYLE SIZE TYPE SOV PRICE/MONTH
LEADERBOARD 728×90 ROS 100% $1,500
MEDIUM RECTANGLE 300×250 Category 100% 500

*Equipment, Fleet & Tools and Legal & Regulatory content is published every other issue, 24 issues a year each.

CE’s Eblast Campaigns

Reach more than 25,000 subscribers with only your marketing message.

CE THIS WEEK NEWSLETTER AD RATES
1x 2x 3x 4x
$3,000 2,800 2,600 2,400

Single sponsor eblasts deliver immediate results, driving readers to your landing pages. Eblasts are great for product launches and major updates, new ebooks and whitepapers, upcoming webinars and anything else demanding an instant reaction from our subscribers.

• A/B and Multi-Variant Testing
Test up to four variations of your message, using different subject lines, email messages or both.

• Suppression Lists
Suppress emails of customers, competitors and opt outs by email or domain.

• Statistics
Detailed comparative statistics.

• Remarketing
Even if you don’t capture the lead, you can use the traffic gained from eBlasts to broaden your reach with your own remarketing solutions.

• Offer Unique Promotions
Promoting special offers and/or discounts to only CE digital subscribers is an excellent way to attract attention and make your message stand out. HTML design services are available for an additional fee.

Click here for eblast specs.

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Eblast statistics as of Nov. 2019

CE Professional Education Webinar Series

Attract decision-makers, promote your brand, interact with an engaged audience and receive highly qualified leadswith CE’s Professional Education Webinar Series.

Webinars Receive Extensive Promotion:

• Ads in the magazine before and after the webinar
• Promotion in our weekly newsletter, CE This Week
• Multiple, direct emails to CE’s digital audience of more than 30,000 subscribers
• Continued social media promotion from the day the webinar registration page is live until minutes before it starts
• Your name and logo used throughout the promotion, reaching CE’s combined audience of 150,000
• Branded reminder emails to ensure registrants don’t miss the live event with the chance for a Q&A with your speakers
• Optional follow-up emails to attendees sharing the slides, recording and additional links to resources of your choosing

Full Webinar Package: $9,995

How It Works:

• Choose up to five questions to ask leads on your webinar registration form
• Provide handouts during the webinar, or share links to white papers behind lead capture forms
• Use polls during the webinar to gather additional information about attendees and keep your audience engaged
• Survey attendees after the webinar to gather feedback
• We provide a full report that includes all of the information given by leads

CE Digital Edition Email

Whenever a new issue of the magazine is published, CE sends an email to 30,000+ digital edition subscribers. CE offers two ad placements in each digital edition email announcement.

BANNER AD

A 640×165 banner ad with link positioned directly below the top story.

$1,000

FEATURED CONTENT

Includes a large 640×400 image, headline, optional subtitle, one paragraph of text, and link.

$1,500

Materials are due by the 15th of the month prior to publication date. Send materials with link to digital-ads@magazinexperts.com.

CE’s Sponsored Content

Sponsored content is a unique way to speak to CE’s audience in a native format, providing high-quality branded content to help contractors solve business problems through thought leadership.

With the exception of branding, sponsored content is held to CE’s high editorial standards and will be professionally edited.

Your sponsored content article lives on ConstructionExec.com forever and is also published in one issue of the CE This Week newsletter. Sponsored content is also promoted in a tweet to 47,000+ CE twitter followers.

Full Sponsored Content Package: $1,500

CE This Week Only: $1,000

See full specs here.

Social Media Blasts

With more than 53,000 followers on Twitter, Facebook and LinkedIn, social media blasts are an inexpensive way to organically reach CE’s audience on their favorite social platform.

Provide materials for each network separately, or one message for all three. Include images to add visual interest, along with web links and hashtags. See the full specs.

SOCIAL MEDIA BLAST RATES
1x 3x 6x 12x 26x 52x
$595 495 445 395 295 195