Digital Edition Advertising Specs

General Information

Construction Executive offers limited ad space in our Digital Edition Annoucement email following each of our nine print issues, alerting users that this month’s stories can be read online. Articles link primary to ConstructionExec.com and the digital replica flipbook.

CE offers two banner ad (970×250) and a single sponsored content – “Digital Edition Featured Content” – both prominently placed in our largest email mailing list to over 33,000 construction industry professionals.

Deadline

All materials are due by the 15th of the previous month to the launch date, unless otherwise specified.
Occasionally deadlines may be earlier to work around holidays and staff vacation time. See the “Materials Due” date on your Ad Insertion Order or your digital stats dashboard, for your due date.
If you are in need of an extension, please alert digital-ads@magazinexperts.com with an estimated completion date and we will try our best to accommodate you.

Run Date

The digital edition will be published once a month during the months which the print edition of CE is published. Specific run dates cannot be provided for this product, except that it will run during the same month as the magazine. For double issues (September/October) these typically run early in the second month listed (Early October).

Due to the many factors going into this email, we are unable to provide a launch date ahead of time. Ads must be valid for the entire month, and ideally longer. Ads are typically set to display for approximately 30 days from the launch date.

Material Specifications

Digital Edition 970×250 (Displayed at 640×165)

  • An image (.jpg, .png, .gif) at exactly 9720px wide and 250px tall, and a destination URL. You may provide an image file or a remote image URL.
  • We can also accept a pixel tracker.
  • Javascript and HTML5 tags cannot be accepted.

Digital Edition Featured Content

  • Title: typically 5 to 7 words – no formatting or links
  • An optional subtitle: 10 to 15 words – no formatting or links, except bold or italics when AP Style dictates it.
  • Featured Image: A .jpg or png image, 640px wide, no taller than 400px, not transparent. We recommend providing this at 1280×800. You may include your company logo in this image if you wish. NOTE: Images are subject to safety approval from ABC’s safety director. See Safety Standards.
  • Teaser: Up to 350 characters, including space – no links, no lists, basic formatting allowed.
  • Button Text: Up to 40 characters for a big call to action button. No formatting, no all caps. Shorter is better
  • URL: We strongly recommend adding tracking codes to the link. The image, title and button all use the same link.

Statistics

Statistics will be available typically the next day after launch of the digital edition and will include: Total Emails Sent, Number of Emails Delivered, Total Opens, Unique Opens, and will be updated daily for 90 days.

For the Digital Edition Featured Content you will also receive Engagement Clicks. Engagement clicks are the clicks on your content and provided links.

For the Digital Edition 9720×250, you will also receive Ad Impressions and Ad Clicks.

Examples

Other Important Notes:

Occasionally the Digital Edition announcement may be resent. This is not guaranteed.

Positioning of the Digital Edition Featured Content is not guaranteed, but CE will do our best effort to avoid closely positioning the Digital Edition Featured Content next to competitive ad or editorial mentions.

CE may use your ad materials as an example publicly and privately.