Advertiser Specs

Digital Ad Material Specifications

All Advertising Should be Provided in a Digital Format
Please supply a high-res PDF ​using the settings for PDF/X-1a:2001​. Prior to creating the PDF, please ensure all elements of the ad are ​a ​minimum ​of ​300 dpi in CYMK color format​.​

Advertisements supplied without a SWOP-certified color proof will be printed to SWOP (Specifications Web Offset Publications) standards. Visit swop.org for additional information on certified proofing and printing standards.

If an advertisement is submitted without an acceptable color proof, Construction Executive and its vendors assume no responsibility and/or liability for image, color, typographic and/or positioning irregularities.

Requested alterations or advertisements requiring modifications to meet publication specifications will be advised and, if approved, billed at the publisher’s prevailing rates.

Important: ABC Safety Standards Regarding Ad Materials

For Associated Builders and Contractors, which publishes Construction Executive, safety is a core value. ABC and its members believe that it is a moral obligation to protect anyone who sets foot on a jobsite. The world-class standard for health, safety and environment in the construction industry involves leadership commitment to develop a safety culture where each person is accountable for everyone’s safety and well-being, as well as provide the means and methods for employees to leave work in the same—or better—condition than which they arrived.

In turn, Construction Executive requests that all persons or jobsites depicted in advertising images (i.e., stock art, commissioned photography, illustrations, etc.) demonstrate the use of personal protective equipment (PPE) and safety best practices that exceed OSHA standards.

Here are the Top 10 things to look out for in images that depict jobsites and construction workers:

1. The following personal protective equipment is required when on a jobsite: hardhat, safety glasses, boots and high-visibility vest (plus gloves if doing actual construction work and earplugs if around loud noise, such as heavy equipment, power tools, etc.)
2. Personal fall arrest systems and equipment, including approved harnesses and lanyards that are properly worn and used, are required when someone is working at height (over 6 feet) or in a lift/hoist
3. Guardrails are required on any vertical building under construction where the fall hazard is greater than 6 feet; a guardrail system should include a top rail, mid rail and toe board (ex.: 2”x4” lumber) or debris netting, to prevent unintended falling objects
4. Vertical rebar that is knee height or below must have a plastic cap or be covered with a 2X4
5. In general, jobsites should be tidy/organized, so keep an eye out for potential trip/fall hazards
6. Equipment/roadway paths must be properly marked with tape or barricades to delineate between roadway and personnel areas
7. No man-made hoists or structures are allowed
8. Anyone on a ladder must have three points of contact (e.g., two feet and one hand)
9. Welders must wear a full helmet and anyone cutting/grinding must be wearing a face shield that meets ANSI Z87.1; safety glasses must also be worn under all helmets and/or face shields if visible
10. Equipment/vehicle operators must be wearing a seatbelt while driving and no mobile device (cell phone, tablet) should be visible/within hand’s reach

ABC must review all ads for safety and reserves the right to reject advertising materials that do not meet the association’s safety mission. Upon rejection of materials for safety violations, advertisers will be given at least five business days to submit new materials for review.

Mechanical Specifications

Printing: Heat-set web offset
Binding Method: Perfect bound
Printing Line Screen: 150 lpi

Two-page Spread:

Trim: 16.75″ × 10.875″
Bleed: 17.25″ × 11.125″
(.125″ outside trim on all sides)
Live: 16.25″ × 10.375″
(.25″ inside trim on all sides)

Half-page Spread:

Trim: 16.75” x 5.0278”
Bleed: 17.25” x 5.5278”
(.125″ outside trim on all sides)
Live: 15.711 ” x 4.527″
(.25″ inside trim on all sides)

Single Full Page:

Trim: 8.375″ × 10.875″
Bleed: 8.625″ × 11.125″
(.125″ outside trim on all sides)
Live: 7.875″ × 10.375″
(.25″ inside trim on all sides)

Two-thirds Page Vertical:

Trim: 5.625” x 10.875”
Bleed: 5.875” x 11.125”
(.125″ outside trim on all sides)
Live: 5.125 ” x 10.375″
(.25″ inside trim on all sides)

Half-page Vertical:

Trim: 4.55” × 10.875”
Bleed: 4.68” × 11.125”
(.125” outside trim on all sides)
Live: 4.05” × 10.375”
.25” inside trim on all sides)

Fractional (Non-Bleed)

2/3 Page Vertical 4.102″ x 9.00″
1/2 Page Vertical 3.055″ x 9.00″
1/2 Page Horizontal 6.750″ x 4.25″
1/4 Page Vertical 3.055″ x 4.25″

How to Upload Ad Materials

Using a web browser go to the address below. Enter the username and password exactly as shown (they are case sensitive).

hostname http://magxftp.com
username ce_magazine
password uploadmyad

We ask that all ads be named in this format:
ADVERTISER_NAME_YYYY_MONTH

In “My Workspaces,” please select the folder for the issue in which your ad materials will be published, and click the red “ENTER” Button. At the top of the screen, click the green “SEND” button to upload files from your computer. To upload ad materials for multiple issues, return to the “My Workspaces” page and upload each file to the correct issue folder. To switch workspaces, select “Workspaces” from the menu bar at the very top of the screen.

Before submitting new ad materials, please review the Advertising Terms and Conditions.

Digital Ad Materials Contact

Jennifir Pekarek
Creative Directorr
p: (973) 383-0888
print-ads@magazinexperts.com

Mailing Printer Proofs

Please send all printer proofs directly to the printer, and include the magazine name and scheduled month of insertion.
Bridget Fox
Print Production Account Assistant
bridget.m.fox@lsccom.com
LSC Communications
3401 Heartland Drive
Liberty, MO 64068
www.lsccom.com