Every Issue of CE Offers Valuable Editorial to Help Contractors Grow Their Businesses
Construction Executive is the award-winning magazine for construction business owners and contracting management. Every issue includes articles designed to help owners and top managers run a more profitable and productive construction business. In addition to industry news, feature articles and special sections, each issue provides practical advice, helpful tips, industry best practices and proven techniques for contractors.
Special sections on Technology, Construction Equipment, Accounting, Finance, Insurance, Intelligent Jobsites, Law, Surety Bonding, and Schools of Construction offer detailed information on the latest developments and future trends. These issues contain directories and resource guides for selecting professional firms and higher education, as well as technology, equipment and building products that focus on contractors’ needs.
Regular Monthly Departments Include:
Preferred and Premium Ad Positions Distinguish Your Firm From the Competition
Cover positions are associated with category leadership and dominance. Premium and preferred ad positioning is the fastest way to build your firm’s reputation and brand.
PREMIUM AD POSITIONS INCLUDE:
• Inside Front Cover Spread (pp. C2-1)
• 2nd Spread (pp. 2-3)
• 3rd Spread (pp. 4-5)
• Inside Front Cover (C2)
• Opposite Table of Contents
• Inside Back Cover Spread
• Inside Back Cover (C3)
• Back Cover (C4)
Research studies show that companies with consistent ad positioning in a leading publication like Construction Executive establish greater brand recognition and are more likely to be read.
PREFERRED AD POSITIONS INCLUDE:
• RHP Opposite Any Regular Monthly Department
• 1st RHP in Cover Feature Well
• Inside Front Cover of a Special Advertising Section
• 1st RHP in Special Advertising Section
Advertorial Opportunities
An advertorial is an advertisement designed to look like editorial content that follows the same format and style guide of the magazine. A well-written advertorial presents your company’s products and services in a format that is more entertaining and engaging than a typical display ad.
Because the content is reviewed and edited by CE’s editors, our readers benefit from superior copy while you benefit from the reader’s positive perception of your company. All advertorials are professionally-designed by CE’s graphics department to match the magazine’s editorial style, giving credibility and assurance to the message you are conveying.
What Is in an Advertorial?
You provide the content, we do the rest.
Once you have purchased your advertorial option, we will send you a submission form detailing everything you will need to provide. Most advertorial options include a title, descriptive text (either in the form of an article or brief write-up for a Showcase), a company logo, and contact information, along with an image (or images) to enhance the layout, as well as sidebar content for some options.
Our professional editors will ensure your copy meets CE’s high standards, and our experienced designers will showcase your content in the best possible light.
All advertorials should be written in the third-person point-of-view, not the first- or second-person.
All advertorials should be written in the third-person point-of-view, not the first- or second-person. For example: “XYZ Company helps contractors improve their business operations.” Not: “We help contractors improve their business operations.”
If including pictures of workers or a jobsite, be sure to adhere to CE’s safety standards. You can read them here: ABC Safety Standards Regarding Ad Materials
Need Help Writing Your Advertorial? Free up your staff resources with our turnkey editorial services. CE will provide you with an experienced, seasoned construction writer to conduct research, interview your key staff and customers, write the draft advertorial, and make revisions. CE’s professional writer will also secure your images, company logo, contact details and submit your materials.
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Showcase your firm’s experience and expertise with a Corporate Profile. Available in most special advertising sections throughout the year, there are multiple opportunities to distinguish yourself from your peers and competitors.
Published in December, CE’s Hot Products issue is the most powerful way to communicate the features and benefits of your product offerings to an audience of more than 150,000 construction business owners and top management decision-makers.
Present your company’s achievements, history, leadership, capabilities and product offerings in the CE Hot Companies October special issue. It is aggressively promoted across all CE media channels, driving immediate market awareness and results.
Value Added
Our Value Added options are offered to advertisers who purchase a minimum size ad or advertorial in CE. Subject to change from issue to issue, Value Added options include Executive Insights, Product Showcases and Directory Listings.
Our Executive Insights give our advertisers the opportunity to showcase their executives as thought leaders in their fields.
Product Showcases are a 1/3-page placement designed to look like a product write-up by CE’s editors. They can be purchased separately or are awarded as value-added with another advertising purchase.
