An advertorial is an advertisement designed to look like editorial content that follows the same format and style guide of the magazine. A well-written advertorial presents your company’s products and services in a format that is more entertaining and engaging than a typical display ad.
Because the content is reviewed and edited by CE’s editors, our readers benefit from superior copy while you benefit from the reader’s positive perception of your company. All advertorials are professionally-designed by CE’s graphics department to match the magazine’s editorial style, giving credibility and assurance to the message you are conveying.
What is in an Advertorial?
You provide the content, we do the rest.
Once you have purchased your advertorial option, we will send you a submission form detailing everything you will need to provide. Most advertorial options include a title, descriptive text (either in the form of an article or brief write-up for a Showcase), a company logo, and contact information, along with an image (or images) to enhance the layout, as well as sidebar content for some options.
Our professional editors will ensure your copy meets CE’s high standards, and our experienced designers will showcase your content in the best possible light.
All advertorials should be written in the 3rd person point of view, not the 1st or 2nd person. For example: “XYZ Company helps contractors improve their business operations.” Not: “We help contractors improve their business operations.”
If including pictures of workers or a jobsite, be sure to adhere to CE’s safety standards. You can read them here: ABC Safety Standards Regarding Ad Materials
Need Help Writing Your Advertorial? Free up your staff resources with our turnkey editorial services. CE will provide you with an experienced, seasoned construction writer to conduct research, interview your key staff and customers, write the draft advertorial for you, and make revisions. CE’s professional writer will also secure your images, company logo, contact details and submit your materials.