ABC Safety Standards Regarding Ad Materials

For Associated Builders and Contractors, which publishes Construction Executive, safety is a core value. ABC and its members believe that it is a moral obligation to protect anyone who sets foot on a jobsite.
In turn, Construction Executive requests that all persons or jobsites depicted in advertising images (i.e., stock art, commissioned photography, illustrations, etc.) demonstrate the use of personal protective equipment (PPE) and safety best practices that exceed OSHA standards.

The Top 10 things to look out for in images that depict jobsites and construction workers:

SAFE: Hard Hat, Safety Glasses, High Visibility Vest, Gloves

NOT SAFE: No Safety Glasses, No High Visibility Vest, No Gloves

1. The following personal protective equipment is required when on a jobsite: hardhat, industrial safety glasses with side shields, boots and high-visibility vest (plus gloves if doing actual construction work and earplugs if around loud noise, such as heavy equipment, power tools, etc.)

2. Personal fall arrest systems and equipment, including approved harnesses and lanyards that are properly worn and used, are required when someone is working at height (over 6 feet) or in a lift/hoist.

3. Guardrails are required on any vertical building under construction where the fall hazard is greater than 6 feet; a guardrail system should include a top rail, mid rail and toe board (ex.: 2”x4” lumber) or debris netting, to prevent unintended falling objects.

4. Vertical rebar that is knee height or below must have a plastic cap or be covered with a 2X4.

5. In general, jobsites should be tidy/organized, so keep an eye out for potential trip/fall hazards.

6. Equipment/roadway paths must be properly marked with tape or barricades to delineate between roadway and personnel areas.

7. No man-made hoists or structures are allowed

8. Anyone on a ladder must have three points of contact (e.g., two feet and one hand).

9. Welders must wear a full helmet and anyone cutting/grinding must be wearing a face shield that meets ANSI Z87.1; safety glasses must also be worn under all helmets and/or face shields if visible.

10. Equipment/vehicle operators must be wearing a seatbelt while driving and no mobile device (cell phone, tablet) should be visible/within hand’s reach.

ABC must review all ads for safety and reserves the right to reject advertising materials that do not meet the association’s safety mission. Upon rejection of materials for safety violations, advertisers will be given at least five business days to submit new materials for review.