Hot Products Advertorial

Hot Products Article

Your Hot Products article is an opportunity to showcase your product’s features and benefits while explaining the value you deliver to the construction industry through your services, solutions and product offerings. Consider images that enhance the Hot Products theme such as pictures of your product suite or your product being used in the office or on the jobsite. If including pictures of a jobsite, be sure to adhere to CE’s safety standards. You can read them here: ABC Safety Standards Regarding Ad Materials

Hot Products articles should be written in the 3rd person point of view, not the 1st or 2nd person. For example: “XYZ Product helps contractors improve their business operations.” Not: “We help contractors improve their business operations.” CE will edit all articles to AP style. Marketers will receive a proof for review and approval prior to publication.

Product Name
Title: 15 words or less (120 max characters).
Article: Please provide an AP-style article. 250 words (1,600 max characters) for a one-page article; 500 words (3,500 max characters) for a two-page article.
Supporting Images: Articles with multiple images help draw the reader in. We recommend images that demonstrate key features about your product, supported by a brief, descriptive caption. Up to 4 images for a one-page article; up to 6 images for a two-page article. Images should be CMYK and high resolution (300 dpi or higher).


Product Features/Benefits

• Up to 50-word (350 characters max) bulleted list explaining your products highlights or key features.

Pull Quote.

• A sentence (or two) from your article, or quote or testimonial about your product. This quote will be used at the discretion of the designer. Up to 25 words, 150 character hard limit including any citation.

Two Page Spread

Full Page + Ad

Full Page

Digital Promotion

Your article will be published as Sponsored Content on and will be promoted in an eBlast announcing Hot Products. This information will only be used digitally.

Teaser: 30 to 50 words (250 character limit). A paragraph of text designed to make the reader curious to click and read your full Hot Products article. No HTML
or formatting.
Text for “Call to Action” Button: 35 character limit.
Call to Action URL: A trackable link is strongly recommended.
Company Bio: 30 to 50 words (250 character limit). No HTML or formatting.

Need Help Writing Your Article?

CE will assign an experienced construction writer to schedule an initial kickoff call to review your editorial and marketing objectives, conduct research, interview key customers or executives, write the draft article, and make edits as needed. Editorial services are inexpensive and free up your valuable staff time and internal resources. Rates are $500 for a one-page, 300-word Hot Products article with sidebar, or $750 for a two-page, 500-word article.

Need Some Inspiration?

View last year’s Hot Products issue HERE to get some ideas!