Digital Marketing Opportunities
Build Your Brand, Drive Traffic and Generate Sales Leads
Construction Executive helps advertisers connect with the industry’s largest audience of contracting decision-makers in a variety of targeted digital environments across multiple devices.
ConstructionExec.com Drives Results for Digital Advertisers
CE’s website, ConstructionExec.com, features fresh content posted daily, with 50-75 new articles driving readers to the site each month. It’s mobile-friendly with a searchable archive and easily shareable stories.
Content is offered in the following categories:
Business
The latest management trends, finance news, marketing tips and advice for construction leadership
Technology
Expert guidance in using technology to boost productivity and the bottom line
Workforce
Labor management, HR policies, training/education and leadership development
Safety & Risk
The latest management trends, finance news, marketing tips and advice for construction leadership
Legal & Regulatory
Legislative and regulatory news, dispute resolution and contract best practices
Markets
Economic forecasts and trends in construction sub-sectors and sustainability
Equipment
Management advice to increase productivity from power tools, large equipment and construction fleets
Statistics for ConstructionExec.com as of Nov. 2022
Advertising Options on ConstructionExec.com
RUN-OF-SITE (ROS) ADS
ROS ads are served across all CE website categories and article pages, providing a broad impact for your marketing message. This is the perfect opportunity for advertisers with product offerings and services that can apply to customers in many different roles throughout the construction industry.
Up to four ads may be served in rotation in all ROS positions.
| RUN-OF-SITE AD UNITS | |||
| STYLE | SIZE | SOV | PRICE/MONTH |
| BILLBOARD | 970×250 | 20% | $2,000 |
| MEDIUM RECTANGLE | 300×250 | 25% | 1,000 |
| SUPER LEADERBOARD | 9700×90 | 25% | 1,000 |
CATEGORY ADS
Reach CE website visitors when they are reading articles related to your areas of interest.
These targeted ads are served only on website pages in your choice of categories:
Business • Technology • Safety • Risk • Workforce • Equipment • Legal & Regulatory • Markets • Culture
| CATEGORY AD UNITS | |||
| STYLE | SIZE | SOV | PRICE/MONTH |
| WIDE SKYSCRAPER | 300×600 | 50% | $750 |
| MEDIUM RECTANGLE | 300×250 | 50% | 500 |
Advertisers receive 50% of all ad impressions in your selected content category. Three different ad sizes and positions are available in each category.
CE This Week Newsletter
CE This Week reaches 10,000+ newsletter subscribers with the week’s top stories. With 48 issues per year, CE This Week delivers your advertising message directly to subscribers’ inboxes. The newsletter is published weekly on Friday.
BILLBOARD ADS
The newly redesigned CE This Week newsletter offers marketers the opportunity to make an impact with a 970×250* billboard banner ad in either the top or bottom position.
NETBOARD ADS
There are three large format 580×400 netboard banner ads in each issue of CE This Week.
| CE THIS WEEK NEWSLETTER AD RATES | ||||
| STYLE | SIZE | 1x | 12x | |
| Top-Level Billboard | 970×250* | $1,500 | $1,250 | |
| Netboard (3 available) | 580×400 | 1,000 | 750 | |
| Bottom Billboard | 970×250* | 1,000 | 750 | |
| Newsletter-Only Sponsored Content | See specs | 1,000 | N/A | |
*Scaled and displayed as 728x188px.
CE’s Eblast Campaigns
Reach more than 25,000 subscribers with only your marketing message.
| CE THIS WEEK EBLAST NET AD RATE | |||
| $3,500 | |||
Single-sponsor eblasts deliver immediate results, driving readers to your landing pages. Eblasts are great for product launches and major updates, new ebooks and whitepapers, upcoming webinars and anything else demanding an instant reaction from our subscribers.
• A/B and Multi-Variant Testing
Test up to four variations of your message, using different subject lines, email messages or both.
• Suppression Lists
Suppress emails of customers, competitors and opt outs by email or domain.
• Statistics
Detailed comparative statistics.
• Remarketing
Even if you don’t capture the lead, you can use the traffic gained from eBlasts to broaden your reach with your own remarketing solutions.
• Offer Unique Promotions
Promoting special offers and/or discounts to only CE digital subscribers is an excellent way to attract attention and make your message stand out. HTML design services are available for an additional fee.
Eblast statistics as of Dec. 2021
CE Professional Education Webinar Series
Attract decision-makers, promote your brand, interact with an engaged audience and receive highly qualified leads with CE’s Professional Education Webinar Series.
Webinars Receive Extensive Promotion:
• Ads in the magazine before and after the webinar
• Promotion in our weekly newsletter, CE This Week
• Multiple, direct emails to CE’s digital audience of more than 30,000 subscribers
• Continued social media promotion from the day the webinar registration page is live until minutes before it starts
• Your name and logo used throughout the promotion, reaching CE’s combined audience of 150,000
• Branded reminder emails to ensure registrants don’t miss the live event with the chance for a Q&A with your speakers
• Optional follow-up emails to attendees sharing the slides, recording and additional links to resources of your choosing
Full Webinar Package: $12,000
How It Works:
• Choose up to five questions to ask leads on your webinar registration form
• Provide handouts during the webinar, or share links to white papers behind lead capture forms
• Use polls during the webinar to gather additional information about attendees and keep your audience engaged
• Survey attendees after the webinar to gather feedback
• We provide a full report that includes all of the information given by leads
Webinars are covered by additional Terms of Service, found here.
CE Digital Edition Email
Whenever a new issue of the magazine is published, CE sends an email to 32,000+ digital edition subscribers. CE offers two ad banner, plus one featured content in each digital edition email announcement, published 9x a year (Feb., Mar., Apr., May, Jun., Aug., Oct., Nov., Dec.)
BANNER ADS
A 970×250 (displayed as 640×165) banner ad with link. Top and middle placements available.
$1,000
FEATURED CONTENT
Includes a large 1280×800 image, headline, optional subtitle, one paragraph of text, and link.
$1,500
Materials are due by the 15th of the month prior to publication date. Send materials with link to digital-ads@magazinexperts.com.
CE’s Sponsored Content
Sponsored content provides an opportunity to speak directly to CE’s audience in a native format, providing high-quality, branded content to help contractors solve business problems. Sponsored content is held to CE’s high editorial standards and will be professionally edited.
Newsletter-Only Sponsored Content
Is your message too text heavy for a banner ad? Sponsored content published in the CE This Week newsletter Includes a large-format image, headline, text block and weblink.
• Attractive Alternative to Banners
• Quick and Easy Specs
• Native Advertising
$1,000
Web + Newsletter Sponsored Content
Looking for long-term thought leadership and SEO growth? CE will publish your sponsored content article on ConstructionExec.com in the category and promote it in one of the CE This Week newsletter. Your sponsored content article remains online until you tell us to take it down.
Each sponsored content article is promoted in one issue of CE This Week.
• Long-lasting value
• Article of any length
• Publication on CE website + CE newsletter
$2,000
Social Media Blasts
With more than 71,000 followers on Twitter, Facebook and LinkedIn, social media blasts are an inexpensive way to organically reach CE’s audience on their favorite social platform.
Provide materials for each network separately, or one message for all three. Include images to add visual interest, along with web links and hashtags. See the full specs.