CE Safety Spotlight Advertising Specs

Safety Spotlight is a monthly email for construction safety managers, executives and ownership promoting safety news, best practices and insights. Spotlight launched mid-month, every month.

If you are in need of an extension, please alert digital-ad@magazinexperts.com with an estimated completion date and we will try to accommodate you.

Specs

CE Safety Spotlight offers two (2x) 970×250 banner ads (Scaled to a maximum of 700px wide) and one native Sponsored Content placement in each issue. All ads are sent to the entire audience.

Please expand the sections below to see the specific specs for each.

Ads should be provided as one of the following. Recommended file sizes take into account that readers may, at least occasionally, be on remote jobsites with 3G or otherwise poor internet connections.

We cannot accept iframe, javascript, or HTML5 ads, both locally server or third party. We cannot accept any click or jump tags that require a cookie.

Ad Size (Length X width) Ad Size Name Ad Type File Types Recommended (Polite) File Size Soft Max File Size Notes
970×250 (Will be displayed at 728×188) Leaderboard Static JPG/PNG 105k 150k URL or click tag required. Clicks tags must not rely on cookies + JPG/PNG or direct URL to remote image.
970×250 (Will be displayed at 728×188) Leaderboard Animated GIF 105k 150k URL or click tag required. Clicks tags must not rely on cookies + JPG/PNG or direct URL to remote image.
First frame of gif should have meaningful content – Outlook will only show the first frame

*  Pixel trackers should NOT have a click URL and will be loaded through a separate ad zone in our ad server – depending on the viewer’s email client and browser settings, pixel trackers may be blocked, while ads are not, or vice versa.

** We are limited to one pixel tracker per ad.

Your Content Goes Here

Statistics

CE Safety Spotlight’s launch date will be mid-month but may vary or be sent over several days, and may be resent.

Statistics are provided in near real-time through CE‘s Digital Stats Dashboard. A CSV export is available from there.  Metrics include:

  • Sent, Delivered, Opens and Open Rates for the issue
  • Ads units will include impressions and clicks
  • Screenshot
  • View online link*

* Ads run for a calendar month. Archived and previously sent newsletter, always show and link to the current set of ads. Statistics will be considered final after the end of the month. For custom reporting, CE will only provide statistics after the ad run has completed

If you need statistics provided in a certain format or form, broken down in more detail, or provided more than once, after the ad is finished running, you must alert us before your IO is signed.