ConstructionExec.com Display Ad Specs
(This page is under construction as ConstructionExec.com prepares for a relaunch in early 2024)
About ConstructionExec.com
ConstructionExec.com is a one step shop for content for construction business owners designed to help owners and top managers run a more profitable and productive construction business, covering hot-button issues such as workforce development, insurance, estimating, project management, safety and liability, technological advancements and legislative action.
ConstructionExec.com offers content in the major categories (below)
Ad Units & Specs
Specs for these ads are very open ended. Most typically ads are provided as an image and a URL, but we can accept most third-party tags and HTML5 ads.
All ads must be the exact size listed in your IO.
You may provide up to 4 unique banners and creatives for each line item on your IO.
You may provide a pixel tracker or other code to load alongside your ad (But not in the )
Limitations:
- Ads may not expand under any circumstances.
- Ads may not autoplay audio. Autoplaying video is allowed by not recommend and should be limited to under 15 seconds prior to user interaction.
- Ads should be reasonable sized. Soft limits are listed below
- HTML5 Ads:
- Must be a .zip file
- Limited to 1 destination URL
- Should have the meta tag “ad.size” Example:
- The ZIP file must contain either:
- a single HTML file (with filename extension of “.html”); or
- if there are multiple HTML files, a master HTML file with filename “index.html”.
| Ad Dimensions | Maximum File Size / Initial load (KB) | Max subload K-weight File Size for third party ads (KB) |
|---|---|---|
| 300×250 | 150 | 300 |
| 300×600 | 250 | 500 |
| 970×90 | 250 | 500 |
| 970×250 | 250 | 500 |
Category-Specific Ads
ConstructionExec.com has three category-specific ad zones, in each of the eight categories listed above. Each zone is campaign exclusive (100% SOV) with only one advertiser is in each zone per calendar month.
The category-specific ad options are:
- 300×250 Medium Rectangle – Sidebar Top – Above the fold in the sidebar
- 300×250 Medium Rectangle – In Content – This ad appears inside of the article’s content
- 300×600 Sidebar – This ad appears in the middle of the sidebar
Category-specific ads can be found in the following places:
- The category landing page (Except the In-Content ad)
- Articles with that specific primary category (Note: Articles may have multiple categories, not every article shown on a landing page will serve the same ads as the landing page) (Except the In-Content ad)
- Primary Tags (Tags that are children of a Primary Category, such as “BIM” is a child of “Technology” (Except the In-Content ad)
- In addition, free impressions are given to category specific ads by running them in fallback zones – empty ad zones of the same as size in other categories.
Run-of-site (ROS) Ads.
ConstructionExec.com also has three run-of-site ad positions which run on all article pages, category landing pages, and primary-tag pages.
These are:
- 970×250 Billboard – 20% Share-of-voice (Also runs on the homepage)
- 970 x90 Super Leaderboard- Below Content – 25% share-of-voice (Also runs on the homepage)
- 300×250 Medium Rectangle – Sidebar Bottom – 25% share-of-voice
Statistics
Statistics are provided in near real-time through CE‘s Digital Stats Dashboard. A CSV export is available from there. Metrics include:
- Ads units will include impressions and clicks
- Sponsored Content will include pageviews
If you need statistics provided in a certain format or form, broken down in more detail, or provided more than once, after the ad is finished running, you must alert us before your IO is signed.
Important Notes:
A/B Testing: Each campaign can have multiple banners. For example, if you buy one category’s 300×600 ad zone, which has 100% SOV, you may split that among several banners. Two banners should each get 50% of the total impressions for that ad zone. These must run the full month.
Ad Swaps: You may provide new materials for each line item on your IO. Ads run during the calendar month. Banners may be swapped out once during each calendar month at no cost.
Proof of Run: Screenshots or other proof-of-run, beyond reported statistics, are not captured or reported since the website is entirely open to the public. Feel free to take as many screenshots as you need.
Third Party-tags: While we can accept most third-party tags, but we cannot track clicks on our end with some third-party tags.
