Sponsored Content
General Information: Construction Executive (CE) Sponsored Content
Sponsored content provides construction industry marketers the unique opportunity to speak to CE‘s audience of top decision-makers in our digital environments using branded content, often referred to as “native advertising”.
Please note: sponsored content is not gated content.
Sponsored content comes in two forms, Web + Newsletter and Newsletter only.
If you are unsure which option you purchased, please check your IO, or email digital-ads@magazinexperts.com and we’ll be happy to provide a copy of the IO and let you know which specs to use.
Newsletter only sponsored content alternative to traditional banner ads, while not requiring the work of a full-fledged article.
Material Specifications For Newsletter Only Sponsored Content
Sponsored content materials should be emailed to digital-ads@magazinexperts.com. Materials should be sent in an email, or in MS Word or Google Docs format. PDFs will not be accepted. Images should be attached, not embedded.
- Title: Recommend length: 8-12 Words
- Teaser: 30-50 words / 150-250 characters. Long teasers will be edited to fit. HTML is limited to special characters, bold and italics.
- Image: 1280x800px exactly, JPG or PNG. Minimal Text. This will be used as a smaller size – approximately 240px wide. Providing the image at 1280×800 will help ensure that it appears high quality.
- URL: We highly recommend you include a trackable URL
- CTA Button Text: 3-6 words
- Category: There are no content categories or placement adjacent to particular content available for newsletter-only sponsored content.
Content
- Body copy should be in AP style or will be edited to AP style.
- Headlines and buttons will be in title case
- Numbers under 10 must be spelled out
- All images should be provided directly (not embedded into any doc).
- No mentions of competitive publications, such as ENR, ConstrucTech, ConstructionDive etc
- Contents of all ads are covered under CE‘s Advertising Terms and Conditions.
Process
After we receive your materials, your sponsored content article will be reviewed and, if needed, edited for content and AP style by CE‘s editorial staff. Before publication, you will be emailed a proof of
- A screenshot proof of your article in CE This Week
CE will not publish sponsored content until we have your written approval.
Please note, we are unable to send proofs of the entire newsletter.
Statistics
Statistics will be provided a minimum of 7 days after the launch of the CE This Week issue containing your sponsored content. Statistics will include:
- Total CE This Week circulation
- Total CE This Week opens
- Total CE This Week unique opens
- Category Circulation for the CE This Week category your sponsored content appears in
Important notes:
If you need statistics provided in a certain format or form, please alert us before your first sponsored content insertion.
Other Important Notes
CE may use your ad materials as an example publicly and privately.
Examples
Web + Newsletter Sponsored Content is not currently available.