CE Webinar Roundup Specs

Background

CE Webinar Roundup is a monthly newsletter promoting construction industry webinars and virtual events to industry professionals.

The newsletter will launch within three business days of the first of each month (excluding federal holidays), allowing CE flexibility to choose the most effective release date.

Webinar Types

Each webinar block may be one of these three types:

  1. Single Webinar: One event at a set date or time or an on-demand webinar, or schedule your own (For things like Hubspot scheduling or Calend.ly or Cal.com for personalized demos or calls).
  2. Series: A set of webinars, all under one title that have multiple sessions and use one registration link.
  3. Collection: A series of webinars using one title, at different dates and times. This is ideal for companies that run demo webinars several times a month.

Specs

All copy must be in AP Style, or will be edited to AP style.

You are welcome to use short URLs, click tags, or other tracking URLs; however, you assume full responsibility for their performance and functionality. Please note that the use of ad click tags may result in errors or blank screens for recipients using ad blockers.

Standard Fields:

  • Title: Webinar or series name
  • Company Name(s): The company presenting the webinar
  • Category: Choose from a list of options or provide your own
  • Description: Approximately 50 words, up to 225 characters. Excess copy will be hidden under a [Read More] link
  • Cost Model:
    • Free
    • Paid
    • Free for Members / Paid for Non-Members (Please provide the cost in USD)
    • Free for Members Only
    • Paid for Members Only
    • Other—If you have another cost model you’d like us to support, please let us know.
  • Credits (optional): How many and type (CE, CEU, CES, LU, CPD), as well as accrediting organization
  • Image (optional): 970×250 image—JPG or PNG only
  • Pixel Tracker (optional): 1×1 pixel transparent PNG, remotely hosted (provide URL only)

Single Webinars:

    • Destination URL: The URL you provide will link to the title, button and optional image, as well as the [Read More] link if one is required
    • Timing: Time, date and length in minutes, as well as “On Demand” or “Schedule Your Own” options

Series (Add the following for each session):

    • Session Date and Time
    • Session Title

Collections (Add the following for each session):

    • Session URL
    • Session Date and Time

Statistics

Statistics will be available exclusively through your Digital Stats Dashboard, unless otherwise agreed upon prior before the issuance of an insertion order (IO). Alternative formats may incur additional fees. Please note that custom reports do not contain any information beyond what is provided in the dashboard.

Please allow up to two business days for statistics to appear on your Digital Stats Dashboard. Metrics are updated daily for at least 90 days.

CE reports only on engagement clicks, which are filtered through multiple layers of verification to exclude spam filters and automated activity. As spam filters evolve, reported click totals may decrease to reflect improved filtering accuracy.

Metrics include:

  • Total Emails Sent
  • Total Emails Delivered
  • Total Opens
  • Unique Opens
  • Engagement Clicks on URLs you provide
  • Unique Engagement Clicks on URLs you provide
    (Excludes clicks on CE’s required links such as privacy policy, unsubscribe, view online, etc.)
  • Derived Performance Metrics such as open rate, click rate, and general email performance data

Important Notes

CE does not provide proofs for CE Webinar Roundup submissions unless significant edits are made or deemed necessary by our team.

All placements are subject to CE’s safety standards, guidelines on superlative claims, and Terms and Conditions.

Your Digital Stats Dashboard will include additional information such as:

  • Launch date
  • The subject line of the email
  • A “view online” version
  • A screenshot and/or PDF of the final send
  • Other relevant details deemed useful by CE

For third-party click tags, short URLs, and pixel trackers we recommend setting the start date to the 1st of the month prior to the issue month, and the end date to at least one month after the issue month. For example, for a June issue, we suggest setting the tracking period from May 1 to July 31.

CE will not accept materials that link to competitive publications or websites, but archived webinars hosted on your site will always be allowed.

Single Webinar With Optional Image
One event at a set date or time, an on-demand webinar, or schedule your own

Session With Optional Credits
A set of webinars, all under one title that have multiple sessions and use one registration link.

Collection
A series of webinars using one title, at different dates and times. This is ideal for companies that run demo webinars several times a month.